Evidence-Based Approach to Validating Ideas
Good news for big companies: despite what you might be reading in management journals, you don’t need to think like a startup to innovate. In fact, adopting the approaches of startups in a vacuum is a dangerous path for any large company. The key to innovation is unlocking the assets that give big firms an advantage, such as brand strength and workforce.
Fortunately, a new approach exists to help companies continuously bring their best ideas to market for commercial success: Rapid Value Creation. The LaunchPad Central white paper, Leveraging Your Unfair Advantage: How Large Enterprises Can Innovate with Rapid Value Creation, shares for the first time how big businesses can change their mindset, learn how to increase the effectiveness of their innovation programs, and avoid becoming irrelevant.
Rapid Value Creation gives companies a whole new, evidence-based approach for commercially validating ideas in an accelerated fashion. Its three components, as discussed in the white paper, consist of complementary business skills, strategic ideation, and a process for test-and-learn idea validation, all of which enable nimble and decisive execution of the most promising ideas.
In future blog posts, we’ll define each element in greater detail. For now, we urge you to download Leveraging Your Unfair Advantage. By reading the report, you will understand why Rapid Value Creation is both a roadmap and a wake-up call for big brands to unleash their ideas.
Do you want to innovate continuously like Disney or fall behind like Blockbuster?
The choice is yours.
